Header

Audience Profile

 
(000)
% Comp
All
67,000
100.00
Men
3,927
6.54
Women
56,073
93.46
Parents
25,307
42.18
Age 18-24
2,586
4.31
Age 25-34
9,338
15.56
Age 35-44
13,944
23.24
Age 45-54
17,682
29.47
Age 55-64
10,263
17.10
Age 65+
6,186
10.31
Median Age
47
 
Education    
Post Graduate
5,185
8.64
Graduated College Plus
15,290
25.48
Attended College
20,583
34.30
Graduated High School
18,618
31.03
Employment    
Full Time
31,300
52.17
Part Time
7,642
12.74
Occupation    
Professional, Management, Business and Financial Operations
15,411
25.68
Sales and Office
13,452
22.42
Natural Resources, Construction and Maintenance
1,021
1.70
Other Employed
9,058
15.10
Household Income    
HHI $150,000+
7,043
11.74
HHI $75-149,999
17,367
28.94
HHI $60-74,999
8,348
13.91
HHI $50-59,999
4,838
8.06
HHI $40-49,999
6,528
10.88
HHI $30-39,999
4,693
10.88
Median HHI
$64,954
 
County Size    
County Size A
25,200
42.00
County Size B
16,200
27.00
County Size C
12,600
21.00
County Size D
6,000
10.00
Marital Status    
Single
8,178
13.63
Married
37,392
62.32
Separated/Widowed/Divorced
14,430
24.05
Engaged
2,589
4.32
Household Size    
HH Size: 1
7,156
11.93
HH Size: 2
19,025
31.71
HH Size: 3-4
23,541
39.24
HH Size: 5+
10,278
17.13
Median # In Household
3.31
 
Children    
Children: Any
27,642
46.07
Children: 1
11,180
18.63
Children: 2
9,454
15.76
Children: 3+
7,007
11.68
Median # of Children
2.28
 
Home Ownership    
Home Owned
44,897
74.83
Value: $500,000+
3,900
6.50
Value: $200,000-499,999
19,625
32.71
Value: $100,000-199,999
13,900
23.17
Median Home Value
$207,563
 
Race    
White
50,220
83.70
African American
5,229
8.71
Other
5,190
8.65
Source: MRI Spring 2009, Publisher’s Prototype