Audience Profile

 
(000)
% Comp
All
54,000
100.00
Men
2,608
4.83
Women
51,392
95.17
Parents
23,332
43.21
Age 18-24
3,467
6.42
Age 25-34
8,587
15.90
Age 35-44
14,688
27.20
Age 45-54
13,853
25.65
Age 55-64
8,209
15.20
Age 65+
5,195
9.62
Median Age
45.2
 
Employment    
Full Time
29,808
55.20
Part Time
8,154
15.10
Occupation    
Professional
9,639
17.85
Management, Business and Financial Operations
6,243
11.56
Sales and Office Occupations
13,128
24.31
Natural Resources, Construction and Maintenance Occup.
341
0.63
Other Employed
8,610
15.94
Household Income    
HHI $150,000+
4,157
7.70
HHI $75-149,999
16,373
30.32
HHI $60-74,999
7,231
13.39
HHI $50-59,999
5,374
9.95
HHI $40-49,999
5,387
9.98
HHI $30-39,999
4,743
8.78
HHI $20-29,999
4,777
8.85
Median HHI
$61,579
 
CBSA    
Metropolitan CBSA
44,603
82.60
Micropolitan CBSA/unassigned
9,397
17.40
County Size    
County Size A
23,220
43.00
County Size B
12,962
24.00
County Size C
12,418
23.00
County Size D
5,399
10.00
Marital Status    
Single
8,984
16.64
Married
33,714
62.43
Separated/Widowed/Divorced
11,302
20.93
Engaged
2,642
4.89
Household Size    
HH Size: 1
6,015
11.14
HH Size: 2
17,136
31.73
HH Size: 3-4
22,692
42.02
HH Size: 5+
8,156
15.10
Median # In Household
3.3
 
Children    
Children: Any
26,086
48.31
Children: 1
10,835
20.06
Children: 2
10,025
18.57
Children: 3+
5,226
9.68
Median # of Children
2.2
 
Home Ownership    
Home Owned
40,377
74.77
Value: $500,000+
4,808
8.90
Value: $200,000-499,999
14,704
27.23
Value: $100,000-199,999
12,810
23.72
Median Home Value
$193,594
 
Race    
White
45,996
86.18
African American
4,592
8.50
Other
3,931
7.28
Source: MRI Doublebase 2007, Publisher’s Prototype