Audience Profile
(000) |
% Comp |
|
| All | 67,000 |
100.00 |
| Men | 3,927 |
6.54 |
| Women | 56,073 |
93.46 |
| Parents | 25,307 |
42.18 |
| Age 18-24 | 2,586 |
4.31 |
| Age 25-34 | 9,338 |
15.56 |
| Age 35-44 | 13,944 |
23.24 |
| Age 45-54 | 17,682 |
29.47 |
| Age 55-64 | 10,263 |
17.10 |
| Age 65+ | 6,186 |
10.31 |
| Median Age | 47 |
|
| Education | ||
| Post Graduate | 5,185 |
8.64 |
| Graduated College Plus | 15,290 |
25.48 |
| Attended College | 20,583 |
34.30 |
| Graduated High School | 18,618 |
31.03 |
| Employment | ||
| Full Time | 31,300 |
52.17 |
| Part Time | 7,642 |
12.74 |
| Occupation | ||
| Professional, Management, Business and Financial Operations | 15,411 |
25.68 |
| Sales and Office | 13,452 |
22.42 |
| Natural Resources, Construction and Maintenance | 1,021 |
1.70 |
| Other Employed | 9,058 |
15.10 |
| Household Income | ||
| HHI $150,000+ | 7,043 |
11.74 |
| HHI $75-149,999 | 17,367 |
28.94 |
| HHI $60-74,999 | 8,348 |
13.91 |
| HHI $50-59,999 | 4,838 |
8.06 |
| HHI $40-49,999 | 6,528 |
10.88 |
| HHI $30-39,999 | 4,693 |
10.88 |
| Median HHI | $64,954 |
|
| County Size | ||
| County Size A | 25,200 |
42.00 |
| County Size B | 16,200 |
27.00 |
| County Size C | 12,600 |
21.00 |
| County Size D | 6,000 |
10.00 |
| Marital Status | ||
| Single | 8,178 |
13.63 |
| Married | 37,392 |
62.32 |
| Separated/Widowed/Divorced | 14,430 |
24.05 |
| Engaged | 2,589 |
4.32 |
| Household Size | ||
| HH Size: 1 | 7,156 |
11.93 |
| HH Size: 2 | 19,025 |
31.71 |
| HH Size: 3-4 | 23,541 |
39.24 |
| HH Size: 5+ | 10,278 |
17.13 |
| Median # In Household | 3.31 |
|
| Children | ||
| Children: Any | 27,642 |
46.07 |
| Children: 1 | 11,180 |
18.63 |
| Children: 2 | 9,454 |
15.76 |
| Children: 3+ | 7,007 |
11.68 |
| Median # of Children | 2.28 |
|
| Home Ownership | ||
| Home Owned | 44,897 |
74.83 |
| Value: $500,000+ | 3,900 |
6.50 |
| Value: $200,000-499,999 | 19,625 |
32.71 |
| Value: $100,000-199,999 | 13,900 |
23.17 |
| Median Home Value | $207,563 |
|
| Race | ||
| White | 50,220 |
83.70 |
| African American | 5,229 |
8.71 |
| Other | 5,190 |
8.65 |
Source: MRI Spring 2009, Publisher’s Prototype
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