MRI SURVEY: OCTOBER 2006

The purpose of the survey was to demonstrate readers’ receptiveness to the new publication and a general overview of readers’ food lifestyle. Nearly 2,500 respondents completed the survey.

• 70% of women read 4 out of 4 issues; 82% read 3 out of 4

• Mean reading time for women is 28.3 minutes

• 90% of women have taken action based on what they read

• 75% of women find Relish to be of good or great value

Reader Comments From Online Message Board

“I just finished reading your article on saimin in my local paper, The Sun Chronicle, Attleboro, MA. It took me back to the 50‘s when I lived in Honolulu and the saimin wagon came thru the neighborhoods and sold soup in paper, envelope-shaped containers. It had translucent, long, rice noodles, thin slivers of pork, and chopped green onion tops in a fragrant broth. I don‘t remember the price but it was always a treat, and what a great way to learn a new culture for a hawlee from the mainland. I‘m glad to see that the saimin is still around and popular.”
boguep, 2/28/07

“I knew my Chicken Chili was going to be tasty and knew that my guests would say: “You‘ve done it again.” How can I go wrong? I used a recipe that had been tested and made by the Barefoot Contessa in your latest issue. I have yet to try one of her recipes and failed. She is such a perfectionist in her work, and she makes it so easily for us to duplicate her recipes, that it is impossible to go wrong.”
Alderic Goguen, 4/3/07


Reader Comments Show Up In Other Media: Cooking Light Message Board

“Who gets the RELISH insert in their Wed. paper? I‘m just looking at the cover of today‘s issue and there are some delicious looking bars. The issue also has some Panini recipes and a bunch of other misc recipes that look good. I noticed that they have a website too if anyone is interested - http://www.relishmag.com”
Funnybone, 9/6/06

“We get it in our daily paper as well, and I was drooling over some of the recipes yesterday - that Chorizo Pasta Salad is on the menu for tomorrow night, and the Green Tomato Relish is in my “to-try” file. The green tomato recipes are all by Crescent Dragonwagon, for those who are fans of hers.” ClaraB, 9/7/06


Comments from Relish Publishing Partners

“Relish has been an excellent addition to our newspaper. It is a quality product that our readers have been enthusiastic about. We have heard many good comments about the recipes in the publication and praise for the professional look of the magazine. I would recommend it as a very cost-effective product that can add value to your mid-week edition.”
Jim Whittum, Publisher, Dothan (AL) Eagle

“Relish has been a great addition to the Star-Telegram, and a big enhancement to our food features. We‘ve received great feedback from our readers. I would definitely recommend Relish to other newspapers seeking to add value to their subscribers.”
Jerry Scott, Vice President/Marketing, Fort Worth (TX) Star-Telegram

“Since its inception, we‘ve carried Relish magazine in all zones of our dailies and weeklies. We‘ve found it to be a nice boost for our mid-week product. In our bi-annual Belden Research Study, the readership scores for both Relish and American Profile were significant.”
John Rung, Publisher, NorthWest News Group of Greater Chicago

“Wow! Relish is a timely, informative and entertaining complement to the daily newspaper. The addition of Relish will help us accomplish our goal of making the reader‘s experience with our newspaper more unique and valuable.”
Jim Sprung, General Manager, The Villages (FL) Daily Sun